The most dominant football and basketball teams represented in the NCAA Power 5 conferences generate millions in operating revenue through media rights (or TV deals). For example, the Big 10 conference reached a distribution agreement with Fox, CBS, NBC, and Peacock (NBCUniversal's streaming service) for $7 billion over 7 years beginning in 2023. The TV networks will pay all of the schools represented in the Big 10 (Illinois, Indiana, Iowa, University of Maryland College Park, Michigan, Michigan State, Minnesota, Nebraska, Northwestern, Ohio State, Penn State, Purdue, Rutgers, University of Wisconsin) approximately $70 million in revenue each year for seven years to broadcast their games. Additionally, ESPN signed a ten-year deal with the Southeastern Conference (SEC) for $3 billion and those schools represented in the SEC (Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Missouri, South Carolina, Tennessee, Texas A&M, and Vanderbilt) will receive, at minimum, between $20-$50 million each year over the next 10 years in TV revenue. 

These massive media deals - served with hefty doses of government-enabled discrimination and racism toward HBCUs - have helped historically White institutions (HWIs) create athletic programs that rival today's NFL and NBA. 

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But, times are changing. Public expectations for HBCU sports have elevated as elite Black athletes attend HBCUs and are encouraging others to follow their lead. Yet, to become Power 5 competitive and reclaim the legacy of producing the world's greatest athletes, HBCUs need financial resources. 

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**NOTE: HBCUs were created with the mission to educate Blacks because HWIs DID NOT want to accept Blacks in their spaces of higher learning. However, since the integration of sports, only Black male athletes are deemed worthy enough to attend HWIs because elite athletes significantly increase institutional wealth.** 

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